Buying your partner luxury lingerie can be confusing, so below, we ask and then answer five key questions to ensure you make the perfect choice….

1.      When will she wear the luxury lingerie – a romantic night in, a special night out, or simply every day wear?

For a romantic night in, it’s often best to go with luxury silk nightwear (a babydoll or nighty perhaps). There are some beautiful pieces available from Ayten Gasson, Fleur of England, Gilda & Pearl, Ell & Cee, Belle et BonBon or Lascivious.

For a going out  idea, take a look at the Bodywear section – these pieces are very versatile underneath clothes, and can double up as nightwear. Again, classic here are Belle et BonBon, Ell & Cee, together with Ayten Gasson and Bordelle.

Every day wear often means choosing a bra and brief combination, or perhaps a body. The great thing here is you know your gift will be worn many times, but will always make her feel wonderful.

2.      How do you choose the right size?

We know this can be a minefield – especially for bras - but it doesn’t need to be! Take a look at some of her existing bras to check her size. If that’s not possible, go for a “soft bra” where you can choose between small / medium / large. Much easier! Or choose a nighty / babydoll / camisole / bodysuit where it is also small / medium / large.

3.      Do you want to impress her with your knowledge of the latest trends?

A big trend is lingerie as outerwear – yes, we do mean to wear out and on the outside! It is a very fashionable and cool look that many celebrities and stars use. The best for this is Bordelle for something a bit edgy – the Angela Dress and the Waspie are distinctive and classic. This will earn you points for sure!

4.      How do you choose the right colour?

This is of course a personal choice, but don’t be scared by bright colours – with the luxury materials, incredible design and intricate detail, all of the pieces at are the essence of tastefulness. On the other hand, subtle colours on a babydoll can win the day. See what we mean with this link:

5.      How do you choose something special, exclusive and individual?

At, all of our design houses are British, guaranteeing the highest of quality. These designers are the most exclusive and individual to be found and each garment carries its own style – they are true luxury, without exception.

Remember, at, we offer free delivery and free luxury gift box, tissue and ribbon to make it even easier! If you’re still unsure on what to do, then email us at or call us on +44 7831 675 918 and we can advise you directly.

For any ladies reading this, be sure to share with it with your husband/boyfriend/partner on Facebook, or send them a link to the blog: