“SheerLuxuryLingerie.com Award for the BEST and MOST CREATIVE up-and-coming British luxury lingerie design talent for 2014”,  to be judged by three excellent and established British luxury lingerie designers.

As we hope you remember, in 2013 we launched our inaugural competition to find the best and most creative new British luxury lingerie design talent. In the 2013 competition, we asked entrants to design a piece of luxury nightwear and we were delighted to announce Stephanie Smith as the winner. Stephanie’s beautiful design is now available for purchase on our site.

We continue to believe there is incredible British design talent waiting to break through, and www.sheerluxurylingerie.com is keen to invest in and develop new talent for British luxury lingerie.

And so to our competition for 2014….here we go, we are very excited!


As it was for last year, typically an entrant would be an aspirational designer prior to having launched an existing lingerie brand. The entrant should be based in Great Britain now, but there is not a requirement to have been born in Great Britain.

For those wanting to enter this competition, please send an email stating that you would like to enter, to enquiries@sheerluxurylingerie.com. This email should be with us by Wednesday 16 April 2014.



This year’s competition is to design a luxury soft bra and knicker set. Entrants to the competition should send their design to sheerluxurylingerie.com in the form of a “design sketch/spec design” in a PDF or Powerpoint format. It should be with us by no later than Friday 25 April 2014.

The designs will be treated in the strictest confidence and only seen by sheerluxurylingerie.com and the judges. Only details of the winning design will be released at the time of the announcement of the winner. We will also award a runner’s up position and third place. The “design sketch/spec design” should include relevant information on the design, colour, material, together with a description of the piece (and its inspiration) limited to 300 words.





  1. The winning soft bra and knicker design will be professionally made for sale in the UK
  2. It will also be featured, promoted and sold on sheerluxurylingerie.com
  3. The winning designer will receive all profits from sale of the piece
  4. Two return flights to Berlin (dates to be chosen)
  5. The designer will also win the accolade of “SheerLuxuryLingerie.com Award for the BEST and MOST CREATIVE up-and-coming British luxury lingerie design talent for 2014”

The judges for this year’s competition will be announced in due course. We wish you the best of luck. Please let others know of this competition if you think they would be interested.