“SheerLuxuryLingerie.com Award for the BEST and MOST CREATIVE up-and-coming British luxury lingerie design talent for 2013”, judged by three of the best, established British luxury lingerie designers

We are very excited to announce today that sheerluxurylingerie.com is launching a new competition dedicated to finding the best and most creative new British luxury lingerie design talent. The prize for the winning designer will be to have the design produced commercially for sale and for the design to be featured and sold in the sheerluxurylingerie.com online boutique. We believe there is huge British design potential so far uncovered and sheerluxurylingerie.com ( http://www.sheerluxurylingerie.com/ ) is keen to promote and develop talent for British made luxury.

We are just as excited to announce that the competition will be judged by three of the most talented and established British designers; Ayten Roberts (founder of Ayten Gasson Lingerie), Alice Warner (founder of Beaujais) and Diane Houston (founder of Gilda & Pearl).

We will be providing more details as to this competition very soon, but wanted to ‘get the word out’ as soon as possible – so please, please do alert anyone who you think might be interested in this competition by forwarding this announcement, sharing on Facebook, tweeting, giving them our contact details etc etc…

As we say, more details are to follow very shortly, but the overall format and objectives are as follows:

  • Objective: to find the BEST and MOST CREATIVE up-and-coming British luxury lingerie design talent
  • Entrants: should be based in Great Britain now (although absolutely no requirement to have been born in UK). An ideal entrant would be an aspirational designer prior to having launched a widely sold commercial lingerie brand
  • Design requirement: this year’s competition is to design a new piece of luxury nightwear; this can be a nighty, babydoll or other similar nightwear garment. The specific requirements for submission in the competition will be detailed in our next release
  • Timing: sheerluxurylingerie.com will be promoting and publicising this competition over the next few weeks. The formal competition will be launched at the beginning of January 2013 with a targeted completion and winner award at the beginning of March 2013
  • Judges: we are very proud to have, as competition judges, the incredible talent of Ayten Roberts (founder of Ayten Gasson Lingerie), Alice Warner (founder of Beaujais) and Diane Houston (founder of Gilda & Pearl)
  • Award: we will be hosting an awards presentation for the winner of the “SheerLuxuryLingerie.com Award for the BEST and MOST CREATIVE up-and-coming British luxury lingerie design talent for 2013”
  • Prize: the winning design will be professionally produced in Great Britain and will be sold on sheerluxurylingerie.com under the winning designer's name