“SheerLuxuryLingerie.com Award for the BEST and MOST CREATIVE up-and-coming British luxury lingerie design talent for 2013”,  judged by three of the best, established British luxury lingerie designers.

We are very excited to announce today further details of sheerluxurylingerie.com's competition dedicated to finding the best and most creative new British luxury lingerie design talent.

We believe there is huge British design potential so far uncovered, and sheerluxurylingerie.com (http://www.sheerluxurylingerie.com/) is keen to promote and develop talent for British made luxury.



Entrants should be based in Great Britain now (although absolutely no requirement to have been born in Great Britain). An ideal entrant would be an aspirational designer prior to having launched a widely sold commercial lingerie brand.

If you wish to enter this competition, then please send an email stating that you would like to enter, to enquiries@sheerluxurylingerie.com. An intention to enter the competition should be notified to us by Wednesday 6 March 2013.



This year’s competition is to design a new piece of luxury nightwear; this can be a nighty, babydoll or other similar piece of nightwear. Entrants to the competition should send their design to sheerluxurylingerie.com in the form of a “design sketch/spec design” in a PDF or Powerpoint format. Please email the design in the form of a “design sketch/spec design” by no later than Friday 22 March 2013.

The designs will be treated in the strictest confidence and only seen by sheerluxurylingerie.com and the three judges. Only details of the winning design will be released at the time of the announcement of the winner. The “design sketch/spec design” should include relevant information on the following:

  1. Design
  2. Colour
  3. Material/fabric
  4. Description of the piece as well as its inspiration, limited to 300 words



  1. Announcement of details: Sunday 6 January 2013
  2. Entrants to send intention to enter to enquiries@sheerluxurylingerie.com: Wednesday 6 March 2013
  3. Entrants to send “design sketch/spec design” to enquiries@sheerluxurylingerie.com by no later than Friday 22 March 2013
  4. Announcement of winner and their design on Friday 12 April 2013



  1. The winning design will be professionally made for sale in the UK
  2. The winning design will also be featured, promoted and sold at sheerluxurylingerie.com
  3. All profits from the sale of the winning design will be paid to the winning designer
  4. The designer will win two British Airways return flights to Paris (dates to be chosen)
  5. The designer will also win the accolade of “SheerLuxuryLingerie.com Award for the BEST and MOST CREATIVE up-and-coming British luxury lingerie design talent for 2013”



We are very proud to have, as competition judges, the incredible talents of Ayten Roberts (founder of Ayten Gasson Lingerie), Alice Warner (founder of Beaujais) and Diane Houston (founder of Gilda & Pearl)


Good luck. And please do notify people of this competition if you think they would be interested.

Sheerluxurylingerie.com xxx